{"id":1630,"date":"2025-06-25T10:05:21","date_gmt":"2025-06-25T08:05:21","guid":{"rendered":"https:\/\/morsjodeli.com\/about-the-company\/"},"modified":"2026-11-03T10:35:30","modified_gmt":"2026-11-03T09:35:30","slug":"about-the-company","status":"publish","type":"page","link":"https:\/\/morsjodeli.com\/en\/about-the-company\/","title":{"rendered":"About the company"},"content":{"rendered":"\n
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M\u00f6rsj\u00f6 deli<\/strong> develops delicacy products rooted in Northern Swedish food culture. Our delicacy chips, Thinbread Chips and Root Vegetable Chips, work great as snacks on their own, but also add a fantastic flavour experience alongside other J\u00e4mtland treats\u2014such as reindeer meat, moose meat, cheeses, bread, jams and marmalades. M\u00f6rsj\u00f6 deli also has its own Gourmet Dip Mix; a base of dried cream cheese with red onion, garlic and chives\u2014fantastic to serve with Thinbread Chips.<\/p>\n\n\n\n

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Vision<\/strong><\/h6>\n\n\n\n

Our vision is for M\u00f6rsj\u00f6 deli to offer customers a unique taste experience based on J\u00e4mtland\u2019s food traditions. At the same time, we want to surprise with new and modern forms.<\/p>\n<\/div>\n\n\n\n

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gODA AB<\/strong><\/h6>\n\n\n\n

M\u00f6rsj\u00f6 deli\u2019s products are made by the family business GODA AB in \u00d6stersund. Company reg. no.: 556778-5042<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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History<\/h6>\n\n\n\n

In J\u00e4mtland, thinbread has been baked for everyday life and celebrations for a thousand years. It was simply too cold to grow anything but barley in northern Sweden. Barley has a low gluten content and doesn\u2019t rise well, so unleavened thinbread made from barley flour became a natural part of Northern Swedish food culture. Thinbread could be eaten soft or stored as hard bread for a long time in the storehouses. Thinbread baking could go on for several days, and in every village there was always a woman considered the best at rolling out the dough and a woman considered the best at baking it!M\u00f6rsj\u00f6 deli Thinbread Chips are based on the idea of reusing\/developing old traditions. The idea behind thinbread chips came about when a girl was asked to bring snacks to a party, and she did what her mum and her grandma had done for many years: reused old thinbread with oil and baked it again\u2014and with a bit of seasoning\u2014it became an instant success!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u00f6rsj\u00f6 deli develops delicacy products rooted in Northern Swedish food culture. Our delicacy chips, Thinbread Chips and Root Vegetable Chips, work great as snacks on their own, but also add a fantastic flavour experience alongside other J\u00e4mtland treats\u2014such as reindeer meat, moose meat, cheeses, bread, jams and marmalades. M\u00f6rsj\u00f6 deli also has its own Gourmet […]<\/p>\n","protected":false},"author":1,"featured_media":1633,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-2","meta":{"footnotes":""},"class_list":["post-1630","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nAbout the company –<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About the company –\" \/>\n<meta property=\"og:description\" content=\"M\u00f6rsj\u00f6 deli develops delicacy products rooted in Northern Swedish food culture. 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